Our promotion campaign
We deploy an extensive marketing strategy for each trade fair, before each event in the Paris region. Our objective is to reach a very large audience of the general public and allow our exhibitors to have as many visitors as possible.
A powerful communication campaign for 12 millions of people in Paris and Ile-de-France
Subway display
For the 3 shows:
810 faces over 14 days
for 5,928,280 people affected
810 faces over 14 days
for 5,928,280 people affected
The Paris peripheral display
14 days
for 3,976,000 people affected
for 3,976,000 people affected
For Animal Expo, we put a tarpaulin at the entrance of the Floral Park.
1,300,000 people affected
1,300,000 people affected
The front bus in Ile-de-France
2000 faces over 7 days
for 7,103,630 people affected
for 7,103,630 people affected
On our social networks
215,000 impressions on Paris Animal Show instagram.
+ The show’s Facebook page
300,000 impressions on the Animal Expo Instagram account
On our websites
The Paris Animal Show website
5700 views/day
Animal Expo website
6000 views/day
On our newsletters
We send about 10 newsletters per fair
to 50,000 contacts per mailing
to 50,000 contacts per mailing